Notes From Billund

Posted by GregF on
One more day left in my BIONICLE week in Billund, and thought I would share some notes:

-- Piraka are doing very well, outselling the Toa Hordika and Visorak from 2005. Everyone is very pleased about that.
-- Saw the first Toa Inika commercials yesterday, which were just great. Very different, but still true to the feel of the characters and what they can do.
-- Got some details on some big promotions and some big web news you will be hearing about in the coming weeks.
-- Saw the whole range of 2007 sets for the first time -- they blow away anything ever done for BIONICLE, individually and as a group. The most differentiated sets we have ever done, they make the 2001 Toa look like clone sets. I was impressed with the Piraka when I first saw them, but if the 2007 sets are a sign of the future of BIONICLE, the future seems very bright.
-- Lots of story discussion on Wednesday. As usual, the story team fought a lot :) Wouldn't be a story meeting if we didn't, because everyone involved in BIONICLE gets very passionate about it.
-- Found out that as of the end of 2005, over 600,000 BIONICLE books have been sold and 11 were on Barnes and Noble's Top 500 list. Sales are a wee bit softer this year, which is to be expected after a series has been running this long -- but the books are now making it into more places, like Spain and France, with activity books slated for a lot of other places -- so go buy books :)

Greg
EU-04
Original#1
Yes Greg. *I Go out and buy every Bionicle book I can find*

Wow. Now I am really excited about next year! Woot!

Those are some pretty good book sales too. And the Piraka are out selling them both? Wicked.

*Waits excitedly for Promotion info*
Erebus
Original#2
Wow...I am impressed with the number of books sold...I am anxious to hear more about the 2007 sets...Looks even better than the Piraka? Absurd... :P-The Servant-
lisa_garber
Original#3
Im surprised the Piraka have sold alot more then the hordika/visorak considering they are more expensive.
Toaraga
Original#4
Greg
Piraka are doing very well, outselling the Toa Hordika and Visorak from 2005.
Well, you're welcome. :P I only recently completed the Visorak collection but am currently unable to do that for the Hordika. >,<

Oh no, you're already going to get people pumped for 2007, and we haven't finished half of 2006... we're not ready! Of course, the series does get better and better with each year, and we know that's in part because they actually do listen to fans. ^_^

©1984-2006 Toaraga EAM
bngi
Original#5
So the 2007 Toa and the six evil will be more different from each other than ever? That's just awesome, the more variety there is the more sensible it becomes to buy all of them for MOCing purposes and it makes the individual sets much more interesting.


Gorkomork
Original#6
Saw the whole range of 2007 sets for the first time -- they blow away anything ever done for BIONICLE, individually and as a group. The most differentiated sets we have ever done, they make the 2001 Toa look like clone sets. I was impressed with the Piraka when I first saw them, but if the 2007 sets are a sign of the future of BIONICLE, the future seems very bright.
/salute Lego
Thank you! Thank you! I've always wanted more variety in the sets! But, you have the whole 2007 range finished in the middle of 2006? Oh well, you do have a three-year story arc you want to come together nicely. Planning ahead is necessary.

GregF
Original#7
Sets have to be done early, because you need them to show to licensees, you need art of them for book covers, you need to start making posters and standees and other things like that for stores for next year. Now we have to start on 2008!

Greg