Last blog entry before heading to San Diego on Wednesday --
This weekend was my birthday, so I have been mainly staying away from the keyboard and trying to chill, since I know next weekend will be insane (Comic-Con always is). There is no tired like San Diego tired ...
Had a really great BIONICLE business team meeting on Friday, to discuss 2007 and start talking about 2008. This is very different from the story team -- it's a US-only group, consisting of the Brand Director, Brand Manager, Assistant Brand Manager, PR, co-promotions, in-store, Sales, Shop At Home, Brand Manager Community, licensing, art, and myself representing both the story team and the LEGO Magazine. We talked about strengths and weaknesses of the line, and any challenges we felt would need to be overcome going forward. Everything I have heard from everyone is that barring some sudden and unexpected sales collapse, BIONICLE is in no danger of going away -- but we still need to take steps to keep it fresh and to appeal to new fans. What today's 9 year old expects from a line and from media is very different from what a 9 year old five years ago expected.
One of the nice things about the meeting was that I got to read a little of the first chapter of BL #6 to the group, which was fun and sparked a few ideas among the group. Nothing I can share yet, but still kind of cool.
Those of you who have received your July magazines already will have seen the teaser ads for "Free the Band" -- the big national BIONICLE promotion this year. I don't have a ton of details on this yet, but I do know the prizing for it is awesome.
Hope to see some of you in San Diego!
Greg
Off To San Diego
Posted by GregF on
Man, you have no idea how anxious you're making us for 2007 and 2008. Free the Band? Hmm... Sounds... interesting. But if the prizing is good, I'm sure I'll participate.
BTW, great job on Power Play. I just read it, and it was so good. I'd comment more, but spoilers on that book aren't allowed yet.
Happy Birthday to you
You belong in the zoo
With the tigers
And the Polar bears
Happy Birthday to you
Hmm, bionicle does need to keep fresh not just to introduce new fans to it, but also to keep all the old fans interested. Keep up the good work!
I want to go to Comic Con. ;_; Maybe when I am older and able to drive there myself.
Something fresh? I think this year got us fresh meat. Excited in whats store for next year and beyond.
Sounds fun.. I wish i could go.
you deserve a break this weekend,in fact you should always be having a break but you gotta keep keeping us happy with your brilliant writing!
i knew about the thing about sales with lego,i reported it to bzp but they took no notice
can't wait till 07
Sadly I am not able to go to Comic Con, maybe next year though.
Keeping Bionicle fresh, huh. Must be challenging
Ah, so talk about 2008 begins. . . interesting. I'm guessing that a lot of 2007 has been planned out, correct?
By the way, there was a sales collapse?
=Vahiki=
No, if there was a sales collapse. Unless some sudden decline in sales occurs out of nowhere, Bionicle is going to do just fine.
Well then happy birthday, GregF! Thanks for being one cool dude B)
What exactly do Brand Director, Managers, etc. do? (I have this urge to type "Band," but I know that's not right.)
Hmm, maybe I should use my power of change and go to Comic-Con as you, Greg.
PS. You're "Off to San Diego" to see the Wizard... the Witch, some Toa, a couple Matoran, and some guy in a costume from an anime, manga, or comic I've never heard of.
-<*.=.~
Greg