Many of you may have heard or read or even seen a video that popped up on Amazon.com and elsewhere recently that involved BIONICLE in general and summer 2008 in particular. So let me address some of the Q's you may have about it:
Q. What was it?
A. It was the first draft of what we call a "sell-in" video. That's a video we prepare to show buyers from dept. stores, Toys R Us, etc., to get them excited about BIONICLE for the year. It is not something shown to the public.
Q. So how did it get online?
A. Accidentally. We send electronic files of our TV commercials to Amazon to show on their site. Someone accidentally included the file of this video on the CD mailed to them.
Q. I noticed (fill in the blank) on the video -- does that mean ...?
A. This was a first cut -- it was not the final version of the video. Certain elements in the video shown on the web would have been cut from the final version, for reasons of time or because the content was no longer valid. So while there are certainly things in the video that would have been in the final version, not all of it is final and official.
Q. Now what?
A. Billund has taken steps to severely tighten up the process we use for these sell-in videos. They will not be stored in a totally separate area of the server and branded "Confidential" so this won't happen again.
Q. Can I still see it?
A. Amazon has taken the video down, and the other sites that had it up have either also done so or probably will have done so by the time you read this. As a reminder, BZP has banned any discussion of the video on this site.
Greg
2008 Video Faq
Posted by GregF on
-Seran
Because it contains Storyline Spoilers (Imagine we knew that Matoro died for sure before read Death of a Hero or Downfall). I'm going to work at one of those companies just to see these
Greg